HVAC Visibility Protocol

The Local Moat

For HVAC contractors, consistent citations across these platforms are the strongest signal to Google Maps. Verify these profiles to dominate your service area.

1
Tier 1Core Local

Google Business Profile

The absolute #1 requirement for local pack rankings. Must be verified.

2
Tier 1Core Local

Google Local Services Ads (LSA)

Get the 'Google Guaranteed' badge. Essential for HVAC trust.

3
Tier 1Core Local

Bing Places for Business

Captures the default Microsoft/PC user demographic.

4
Tier 1Core Local

Yelp for Business

Critical for reviews. Apple Maps often pulls data from here.

5
Tier 1Core Local

Better Business Bureau (BBB)

High trust signal for homeowners hiring contractors.

6
Tier 1Core Local

Facebook Business Page

Validates business activity and allows for community recommendations.

7
Tier 1Core Local

Nextdoor

Hyper-local community referrals. Huge for residential HVAC.

8
Tier 2Industry Associations

ACCA (Air Conditioning Contractors of America)

The premier association. Membership signals high expertise.

9
Tier 2Industry Associations

ASHRAE

American Society of Heating, Refrigerating and Air-Conditioning Engineers.

10
Tier 2Industry Associations

HARDI

Heating, Air-conditioning & Refrigeration Distributors International.

11
Tier 2Industry Associations

PHCC (Plumbing-Heating-Cooling Contractors)

National association known for training and standards.

12
Tier 2Industry Associations

NATE (North American Technician Excellence)

Technician certification that can be listed on your site.

13
Tier 2Industry Associations

EPA 608 Certification Database

Verify your refrigerant handling certification status.

14
Tier 3Lead Gen & Review

Angi (formerly Angie's List)

Major player for home service leads and reviews.

15
Tier 3Lead Gen & Review

Thumbtack

Popular for quick-hire local jobs like cooler repair.

16
Tier 3Lead Gen & Review

HomeAdvisor

Part of the Angi network, but often has separate profiles.

17
Tier 3Lead Gen & Review

Porch

Connects homeowners with home improvement professionals.

18
Tier 3Lead Gen & Review

Houzz

Good for high-end installs and renovation partnerships.

19
Tier 3Lead Gen & Review

Bark

Lead generation platform gaining traction for local services.

20
Tier 3Lead Gen & Review

Bob Vila

Trusted home advice site with a contractor finder.

21
Tier 4General Directories

Yellow Pages (YP.com)

Traditional directory, still carries local SEO weight.

22
Tier 4General Directories

Superpages

Networked with other directories, good for citation consistency.

23
Tier 4General Directories

MapQuest

Still used for navigation and business location data.

24
Tier 4General Directories

Chamber of Commerce

Join your LOCAL Chamber for a powerful .org backlink.

25
Tier 4General Directories

Manta

Small business directory with good SEO authority.

26
Tier 4General Directories

CitySearch

City guides and business listings.

27
Tier 5Niche / Supplier

Energy Star Partner List

If you install Energy Star equipment, get listed.

28
Tier 5Niche / Supplier

DSIRE (Renewables & Efficiency)

Database of State Incentives for Renewables & Efficiency.

29
Tier 5Niche / Supplier

Carrier Dealer Locator

If you are a dealer, ensure your profile is active.

30
Tier 5Niche / Supplier

Trane Dealer Locator

Authorized dealers get high-quality backlinks.

31
Tier 5Niche / Supplier

Ferguson HVAC

Major supplier, often has resources for contractors.

32
Tier 5Niche / Supplier

Johnstone Supply

Wholesale distributor, check for local branch directories.

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